Inertia came to us with a difficult problem. They needed to create a video that would explain the complexities of the software, and would enable clients and investors to see the functionality and benefits of the software in the field.
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Part of the issue was that Inertia did not have much if any footage of their product in the field, so we had to find and create as much footage of workers, laptops, and tablets in the field.
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It was an exciting project to execute and we're very pleased with the results!
Solving the problem.
We leveraged 3D models, Stock Imagery, and in some cases, Generated Video. We then tracked the objects in the scene, superimposed our screens, and composited for the lighting and surroundings.
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The end result was a great result that helped blend construction and tech for Inertia.
Designing for events.
In addition to video content with Inertia, we've collaborated on event space graphics for their booths for 2025. We focused on showing the robust interface, the value proposition of using Inertia, and an easy to comprehend design for folks at the event.